UX Packages

Before you spend thousands on a new website, launch a service or business, ask yourself one question…

What if your customers need something different?

UX Research is the process of understanding the people who use your business before decisions.
Whether you’re redesigning a website, launching a new service, changing a customer process or investing in marketing, UX Research helps answer one simple question:
“What do our customers actually need?”
Instead of relying on opinions or assumptions, UX uses research to understand how real people think, behave and make decisions.
Because when you understand your customers, you can make better business decisions.

Our Research Methods

Customer Interviews

Go beyond assumptions by speaking directly with the people who use your products and services. Customer interviews uncover motivations, frustrations and behaviours that quantitative data alone can't explain.

Surveys

Reach a larger audience to identify trends, validate ideas and measure customer perceptions. Surveys provide valuable quantitative data to support strategic decision-making.

Usability Testing

Watch real users interact with your website, product or service. Observe where they hesitate, become confused or abandon tasks, revealing opportunities to improve the overall experience.

User Activities

Discover how customers naturally organise information, helping create intuitive website navigation, menus and information architecture.

Mapping

Visualise every step of your customer's experience to identify pain points, moments of delight and opportunities for improvement across the entire journey.

Insight Reports

Every research engagement concludes with a comprehensive report outlining key findings, customer insights and prioritised recommendations designed to support confident business decisions.

Choose the Right Research Engagement

Every business is different.
That’s why we don’t force every client through the same research process.
Each engagement is designed around your business goals, with research methods selected to answer the questions that matter most.

  • Discovery

    Validate one important idea before you invest.

    Starting from $2,950

    Focused UX Research for established and growing businesses preparing to launch a new service, offer, campaign or business direction.

    Discovery helps you understand whether the idea resonates, what your audience needs and how it should be positioned before you commit more time, money and resources.

    Best suited to:

    • New service or offer validation
    • Early business ideas
    • Marketing and launch planning
    • One important decision requiring customer evidence
    Learn more

  • Intelligence

    Understand what is happening and why.

    Starting from $4,950

    A comprehensive research engagement designed to uncover customer behaviours, motivations, barriers, and unmet needs.
    Intelligence examines the broader customer experience, helping you identify sources of friction, areas of opportunity, and priority improvements.

    Best suited to:
    • Customer experience improvements
    • Service redesign
    • Falling enquiries or engagement
    • Strategic business decisions
    • Understanding purchasing behaviour
    Learn more

  • Website Blueprint

    A professionally built website informed by real customer research.

    Starting from $6,500

    Website Blueprint combines customer research, website strategy, UX design, and professional development into a single comprehensive project.

    Instead of relying solely on experience and best practices, we gather direct customer evidence to shape the structure, content, pathways, and functionality of your new digital space.

    Best suited to:
    • New business websites
    • Major website redesigns
    • Complex services or content
    • Improving enquiries and conversions
    • Businesses who want research and development handled by one partner
    Learn more

  • Signature Engagement

    POA

    Research, design and implementation for complex commercial projects.

    Price on application

    For organisations developing a new service framework, redesigning a customer experience, launching a digital initiative or solving a broader commercial challenge.
    Every Signature Engagement is tailored to the required outcome. The project may bring together UX Research, service design, digital strategy, communications, UX design and implementation.

    Best suited to:
    • New service development
    • Service frameworks and customer pathways
    • Multi-touchpoint customer experiences
    • Digital platforms and ecosystems
    • Complex commercial launches
    • Projects requiring research through to implementation
    Learn more
Most regional businesses have two choices:
Build a website based on assumptions.
Pay enterprise agency prices for customer research.
We believe there should be another option.
At Outback Digital, we’re bringing commercial-grade UX Research and Design to regional Australia, helping businesses make better decisions through evidence-based research that’s practical, collaborative and tailored to regional businesses.
Because the best business decisions don’t start with a website.
They start by understanding the people you’re building it for.

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